Instagram launches IGTV app for creators, 1-hour video uploads

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text]

So, how exactly do you use IGTV?

If you want to try your hand at making long-form video masterpieces, the first step is to make sure that your phone’s operating system and Instagram app are updated to the latest version. If you don’t have the standalone app, you can access IGTV from a TV-shaped icon in the top-right corner of your Instagram home screen.

When you press the icon, it takes you to a navigation screen that features a search bar and four different categories: For You, Following, Popular, and Continue Watching. You can swipe right to navigate through videos recommended to you based on who you already follow. Swipe down, and IGTV will continue playing the currently selected video. 

According to an Instagram press release, videos play in full-screen and portrait mode to mirror “how you actually use your phone” — meaning all videos are vertical. The press release also notes that you can like, comment on, and send videos to your friends.

If you’re a creator at heart, you can create your own IGTV channel.

Once you’ve added a channel, you can access it by clicking on your profile picture in the main IGTV screen. From there, you can upload content from your video library. As The Verge points out, when you first start out, your videos can be a maximum of 10 minutes, while more prominent channels can share longer videos.

But CEO Kevin Systrom told The Verge that the goal is for everyone, eventually, to be able to post unlimited videos. Although there will be no ads at first, it’s possible they’ll be added as IGTV grows in scope.

We can’t wait to try out IGTV. What are your thoughts on the new feature?


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.