News

6 reasons why YOUR business needs a Social Media strategy…

Trying to build a brand on social media without a defined strategy is totally counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no ROI from such efforts. In this post, we’ll review six BIG reasons why you need a social media strategy in place for your business, and how it can benefit your brand.

1. To build a strong, organic presence

The first reason you need a social media strategy is because it will help you build a strong, organic presence online. You’ll be able to plan out posts in advance, and get them scheduled and set. All of this, in-turn, will help you stick to social media rule number one: posting consistently. Failure to maintain consistency is one big reason social media accounts stop growing.

2. Save time

The second benefit to creating and implementing a social media strategy is that it will help you save time – and who wouldn’t want more time on their hands? Yes, getting everything together to create a content calendar and content bank is a big task at first, but getting your post needs sorted and scheduled for the next week or month will greatly reduce the time you spend on actually posting each day. No more staring at a blank screen scrambling to figure out what to post – you’ll now be able to spend a little more time on other tasks, and on analyzing what’s working.

3. Make sure your goals are covered

Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them. You’ll also want to outline some social media goals (and track them) so you have something to work towards, and to validate that the work you are doing is paying off.

4. Target your audience more effectively

How does a social media strategy enable you to target your audience more effectively? Part of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audience’s pain points, and how you can provide value to solve them.

5. Leave room for creativity, and create better visually content, such as video

A social media strategy brings to light the elements, methods and networks which are working for your business – as well as the ones which are not. A strategy in line with your business goals will facilitate creating content that resonates with your audience, gives you the opportunity to refine the quality of your material, and enables you to think about how you can get creative with social posts.

This can include using the more dynamic tools available on the social media networks – perhaps you’ll have the bandwidth to develop live videos on Facebook, or Instagram Stories. Whatever it may be, you’ll be able to dive in and show your audience you know what you’re doing.

6. Stay ahead of the game and competition

The last reason why you need a social media strategy is that it will help you stay ahead of the competition. Tying everything we went over in this article – with daily posts planned, you can concentrate on those fine details which help you stand out from everyone else in your niche. You’ll be able to analyse what’s working, start developing your brand story and voice, establish a distinctive look and feel for your accounts, and all while remaining consistent and providing value to your audience.

Want your social media managed and curated by Easson Media, social media gurus and professionals, then get in touch.

News

Easson Media rebrands and launches NEW website!

Ta-dah! It’s taken a (longgg) while, but we have finally launched our brand spanking new website, which now visually showcases us a brand as well as our creativity. Along with the new website we have also rebranded! Now, our iconic flamingo is now a part of our visual identity.

In an office full of marketeers, techies, creatives and moaners (only joking) there has been no shortage of opinions whatsoever about the new look and feel of Easson Media’s new website. There might of even been a few sleepless nights, tears and tantrums along the way, but its all been so worth it.

Over the past year our company has grown from strength to strength and we wouldn’t have got there without you! We have produced some of our best work yet – some stunning bespoke websites, market leading financial mobile applications and some really cool and creative marketing campaigns – amongst loads of other stuff…

The new site now properly reflects us as a brand and our position in the marketplace, whilst still maintaining our core values. We are all so so pleased with the finished result and would really like to take a moment to say a MASSIVE thank you to all of our clients, as well as our friends and family for their continued support and loyalty.

Take a look for yourself – www.eassonmedia.co.uk

News

Avoid these Social Media mistakes in 2018, at all costs!

Most companies have social media marketing teams, strategies, and eventual goals. Yet, many don’t understand how these best tie into existing business goals.

Any company that uses the Internet to drive business will engage in social media marketing. However, many businesses incorporated social media after their businesses reputation and goals were established. This can force a business to reconsider their overall business strategy. Avoid this in 2018 by dodging these three basic social media marketing mistakes.

1. Social Media Should be a Marketing Focus, not an Add-on

According to Emarketer, almost 90% of UK companies are using social media marketing in their business strategies. Despite that, most companies use social media platforms as an add-on to existing marketing strategies. Instead of crafting a strategy for social media marketing in general and for each platform individually, companies often use social media merely as a new medium to spread an existing marketing message. Many companies then work in reverse to link relevant social strategies to business strategies. This allows them to prove the ROI of the marketing plan with greater clarity.

2. Your Business Needs the Right Tools to Manage and Apply Social Media

Another way marketers lose focus is by getting trapped in the social-media gratification loop. On a given platform, marketers look to gather large numbers of likes, comments, followers, and shares. These numbers look great during presentations, but what do they actually mean? If you can’t quantify the value of a high number of followers, chances are your social media goals aren’t correlating to specific business goals. In order to understand the ROI of every social media marketing strategy, you have to be sure to connect overarching business strategies to social media marketing strategies from the very beginning.

Depending on the size and scale of your business, it’s important to create a social media presence across the entire company. These days, each department will need to be aware of social media and its ability to expand the scope of any sector. In order to keep standards across departments, you might even need a dedicated social media management team.

As we’ve included in pretty much every digital marketing post we’ve ever made, you must use a robust analytics platform to gauge, study, and improve your marketing strategies. Google Analytics, for example, can give you web traffic numbers broken down by age and geographical demographics, time of day, conversion statistics, bounce rate, and types of devices used to access your page.

This information gives you the ability to see what’s working and what’s not. It will tell you what domains and social media platforms are bringing you the most intention–a telltale sign of where you need to invest more time and effort.

3. Don’t Just Focus on the top Social Media Platforms

Another common mistake social media marketers make is limiting the brand’s social media real estate to only the most widely used platforms. While having a presence on many social media platforms increases authority, perception of authority, and overall marketing success, only two-thirds of the top companies are using YouTube. The numbers are even lower for fast-growing platforms like Instagram (under 50%). These numbers are from 2016, but from the chart below you can see that not much has changed since then.

Failing to represent your company on every available social media platform could potentially cause you to miss out on business opportunities. Consider this: if your business wants to increase its marketing reach to the Millennial generation, but it’s not using Snapchat, it’s missing the mark.

What social media marketing strategies has your business implemented? Have you ever had to restart a marketing campaign to better understand ROI?

News, Uncategorized

What would it take to kick Donald Trump off Twitter?

TWITTER has revealed what it would take for them to boot Donald Trump off the social networking site.

In an interview on BBC Radio 5, Twitter’s vice president for Europe, the Middle East and Africa said it could be as simple as the US President tweeting out someone’s phone number and refusing to delete the tweet.

“There are certain rules where we’re really clear,” Bruce Daisley told BBC 5 host, Emma Barnett.

“Let me give you an example that’s slightly aside. If someone tweets private information, if someone tweets someone’s private address, phone number, then they are no go areas where we don’t permit that. In those instances, what we often say if we ask for that tweet to be removed.”

Mr Daisley told the radio host that you have to keep in mind Donald Trump is the “elected leader of the biggest power in the world… We try and view this through a global prism. We try and have rules for whether it’s the leader of Iran, India, Australia, the UK. We apply the same rules to all world leaders.”

“Twitter is here to serve and help advance the global, public conversation,” the statement said.

“Elected world leaders play a critical role in that conversation because of their outsized impact on our society.

“Blocking a world leader from Twitter or removing their controversial Tweets would hide important information people should be able to see and debate. It would also not silence that leader, but it would certainly hamper necessary discussion around their words and actions.

“We review Tweets by leaders within the political context that defines them, and enforce our rules accordingly. No one person’s account drives Twitter’s growth, or influences these decisions. We work hard to remain unbiased with the public interest in mind.”

Apart from tweeting out someone’s personal information, people can also get cautioned and kicked off Twitter for breaching their abusive behaviour policy. Does threatening a nuclear war count as one?

Some of the points from the policy include:

• Violence: You may not make specific threats of violence or wish for the serious physical harm, death, or disease of an individual or group of people.

• Abuse: You may not engage in the targeted harassment of someone, or incite other people to do so. We consider abusive behaviour an attempt to harass, intimidate, or silence someone else’s voice.

• Hateful conduct: You may not promote violence against, threaten, or harass other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or serious disease.

Twitter does stress in its rules that “context matters when evaluating for abusive behaviour and determining appropriate enforcement actions”, with one of the factors being if “the behaviour is newsworthy and in the legitimate public interest”.